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TRUTH IN ADVERTISING

Why CBDfit doesn’t make the same
claims as other CBD Companies

TRUTH AND TRANSPARENCY IS OUR ETHOS

This is an exciting time for the CBD / Hemp industry. Although CBD is not new to some consumers it is for the first time receiving the attention from lawmakers to help make this accessible to the general public through multiple consumption methods. Lawmakers and the United States Government are working diligently to define how this compound can be safely used and sold.

Much like the wild west, when a product starts to be legalized many companies enter the market like a modern day gold rush. This is what concerns lawmakers who are responsible to the public to set regulations and govern the safety of all CBD products.

With that, the Government has tasked the Federal Trade Commission (FTC) as the front line for public safety by defining what is not allowed in marketing campaigns. Although these rules and policies may change in the future, is it clearly defined what all CBD companies, distributors and retailers cannot claim, state, endorse or promote in any form of marketing.

With that, you’ve probably read that many States are making CBD / Hemp products legal. That is true. You've probably also heard of the Farm Bill that passed in 2018 making Hemp legal to grow and cultivate. That is also true.

But just because a compound is legal doesn’t mean you can legally make or market any claim(s) about that substance.

With that, you’ve probably read that many States are making CBD / Hemp products legal. That is true. You've probably also heard of the Farm Bill that passed in 2018 making Hemp legal to grow and cultivate. That is also true.

DOES THAT MEAN CBD OIL DOESN'T WORK?

In other words, it is legal to sell CBD Oil in most states as a dietary supplement. But it is illegal to market the CBD Oil as a treatment or cure for a disease or health condition.

The greatest way to help ensure the
greatest level of safety is through compliance.

Real life example. Let’s say a prestigious, world-renowned institution such as Harvard Medical publishes a study (regardless of its positive, neutral or negative findings) conducted around or including CBD or Hemp products for the treatment, cure, prevention, mitigation or diagnosis of a disease - it’s 100% illegal for all CBD companies to;

• Refer to this study on their website to claim that the product can treat, cure, prevent or diagnose a disease.
• Share this study on any social media platform promoting the product for that use
• Like or comment on or about the study in reference to the sale of consumer products
• Distribute information about the study in an email, newsletter, print material, informational pamphlets, etc. to promote the product
• Refer to this study through customer service, direct messages, or text message marketing to suggest that the company’s product is effective in treating, preventing or curing a disease
• Use this study in any form of advertising (organic or paid media) to promote the product as effective in treating, preventing or curing a disease
• Including or referencing this study on products, product instructions or product materials suggesting the product is effective in treating, preventing or curing a disease.

WHY DON'T YOU HAVE ANY TESTIMONIALS OR REVIEWS THAT TALK ABOUT THE BENEFITS A CUSTOMER MAY HAVE EXPERIENCED?

As a fitness focused CBD brand it’s our goal to play an important role in every customer’s overall health and wellness.

We use YotPo for our onsite consumer reviews. Reviews are monitored when submitted and before they are published to our website to ensure we remain 100% complaint with the law.

Real life example. Let’s say a customer purchases one of our products and leaves a review like this;

“I recently tried CBDfit’s sleep product and I loved it! I’ve suffered from anxiety for the last couple years and I’ve found it helps me sleep better and feel relaxed.” - Jane Doe

During our compliance review of this example review/testimonial our team would have to flag this as a violation of the legal truth in advertising. As soon as the customer identified a medical condition the review became illegal to publish.

As the leader in product safety and transparency, plus our commitment to your health and wellness, our company policy is to delete all of these reviews before ever publishing publicly.

BUT, I'VE SEEN TESTIMONIALS/REVIEWS ON OTHER CBD COMPANY WEBSITES, WHY ARE THEY ALLOWED TO DO IT?

We cannot speak for compliance of other CBD companies that is clearly defined by the FTC and FDA. As for CBDfit, compliance with all State and Federal laws is a top priority.

Consumer safety and trust resides both in our product testing and commitment to transparency as well as not publishing reviews that could be 100% factually true - but illegal to post.

CBDfit PRODUCT REVIEWS:

Our customers can rate our products with a score on 1 star to 5 stars (1 the lowest and 5 the highest). This will provide you a fair and transparent perspective as to how other consumers rate each of our products.

CBDfit TESTIMONIALS:

We will publish all testimonials regardless of sentiment, as long as they are FTC compliant.

WHAT YOU WILL NOT SEE IN OUR CUSTOMER REVIEWS

• Medical claims
• Solutions to medical problems
• Medical advice
• Dosage recommendations
• Usage recommendations

GET FIT FROM THE INSIDE OUT